The City of Frederick's new three minute film, "Work Where There's Room to Play," showcases the benefits of working in Frederick, Maryland. From thriving Downtown Frederick to outdoor activities, the film highlights the opportunities of life outside of work.The three minute film debuted on Friday, August 21, 2015 at Downtown Frederick Partnership's "Movie Night on the Creek" event.
The project was developed after Tech Frederick, a Frederick area non-profit that advocates for the local IT industry, indicated recruiting top talent to Frederick was a priority. While the film was developed with IT professionals in mind, any Frederick area business can use it in coordination with their recruitment efforts.
"There are many advantages to working in Frederick," said Richard Griffin, Director of Economic Development for The City of Frederick. "This three-minute video features Frederick's great downtown, the arts, amenities, and quality of life we all know and love. It shows that Frederick offers a great place to play when people get off of work."
Local talent featured in the film included narrator, Ashley Miles, local musician and Frederick resident; Jeanne and Eric Rhodes, Frederick residents; Steve Ellis, recruiter for local software development company Regent; and Justin Saltzman, insurance agent and community volunteer. They volunteered their time to appear in the film.
Local company Digital Bard produced the film with additional film footage courtesy of Visit Frederick, Downtown Frederick Partnership, and drone footage by Mike Purks.
3 Ways Businesses Can Use This Video
Businesses can use this video in three ways to support their recruitment efforts:
- Share it. The easiest way to use this video immediately is to share it on your website's employment or recruitment page. Use this to link to the video: https://youtu.be/aXaanozKY_Q. You can also share the video via Facebook.
- Make it Yours. Customize the existing video with your company's message or branding at the beginning and end of the video. Contact the production company, Digital Bard, to discuss this option.
- Be Inspired. Use this as inspiration to develop your own recruitment video to meet your individual hiring needs.